"While 63% of all soccer players are under the age of 18, the sport reaches well beyond this age group. For every youth soccer participant there is at least one adult who is actively involved as a parent, coach, referee, or administrator. These adults are influential, educated, and technologically savvy, as nearly 90% are married, 59% hold a college degree, and 96% have access to the Internet.
Active soccer families have also proven to be a valuable consumer base for marketers, as more than 60% earn an annual income that is above the national average. Nearly 40% of soccer households earn more than $75K annually. Of the 14.1 million soccer players in the U.S., 8.3 million are male and 5.8 million are female. There are 5.3 million frequent participants who play more than 40 days per year. These enthusiasts have led to the growth of club and travel teams, camps and clinics, and indoor soccer, which allows for year-round participation. The most competitive soccer participants can play 70 to 100 organized games each year. The best way to reach soccer participants is by developing a presence where the game is played; at practice, games, camps, and tournaments."
More recently, as shown below, the Aspen Institute shows that 52% of Soccer Families earn an annual household income of $75,000 or more. |
